What Paul Rand told Steve Jobs

Paul Rand – arguably one of the greatest graphic designers of the century, once gave the legendary Steve Jobs an answer to a question about a logo that Steve wanted Paul to design for his company, NeXT.

In an 1993 interview, Steve Jobs tells of his encounter with working with Paul Rand, the famous graphic designer who worked with companies such as Ford, American Express and IBM to mention but a few.

While being interviewed Steve gives us some insight into what it was like to work with Paul Rand. When asked about what it was like to work with Paul, Steve gave an amazing answer that I believe will benefit all creatives everywhere.


Steve Jobs

“I asked him if he would come up with some options.”

“And he said, no.”

“I will solve your problem for you.”

“And you will pay me.”

“You don’t have to use the solution.”

“If you want options, go talk to other people.”

“But I will solve your problem for you, the best way I know how.”

“Use it or not, that’s up to you. You’re the client.”

“But you pay me.”


Steve Jobs: “There was a clarity about the relationship that was refreshing.”

“Paul was one of the most professional people, I have ever worked with.”


Be confident.

Be yourself.

Be confident.

It is not about mimicking someone else. Rather, solve the clients problem. The best way YOU know how.

Make no mistake. This is not a ticket to an easy life or career. Paul Rand was a deep thinker and writer. He worked hard, was self aware, confident and was comfortable being himself.

You and I can learn a lot from, Paul.

Watch the interview here.

Shutdown Routine.

I am currently reading a book called Deep Work: Rules for focused success in a distracted world by Cal Newport.


Cal Newport gives a ton of insight on the importance of having focused deep work session to truly get meaningful work done.  If you enjoy learning about human behavior and how to level up yourself as a productive person, I would totally recommend this book to you.

close-up photo of human finger pointing turned-off switch

Shutdown Routine

One tip, that helps to get effective work done, is to turn yourself off at the end of each day- this is called a Shutdown Routine. In a nutshell, overworking and constantly thinking about work can lead you to underperform in your job the next day. If you’re not careful this can become a habit where you find yourself constantly working and constantly overworking.

Surprise, surprise! You need to take care of your self in order to show up best for your job, family, and community. A shutdown routine can play a role in helping you perform better.

A shutdown routine is a set of task’s that follow a certain sequence at the end of each workday that lets your brain know – you’re done working. Without it, it is incredibly easy to work late into the night, not be present when you are with your family and have your mind running circles around you while you’re trying to sleep.

Be sure to turn the lights off before you leave.

A few years ago, I had a desk job at a heavy engineering company that did a lot of fabrication work for mines around South Africa. At the end of each day, about 15 – 20 minutes before “knock-off”, I would start my “shutdown routine” – at the time I didn’t call it that. It was very natural for me to do it and I found that if I missed this little routine, I would be flustered completely flustered and no matter how hard I tried, just couldn’t stop thinking about work and what I had to do the next day.

This is what I would do at the end of each day:

  1. Put on some music. Whatever I felt like at the time. This could be rock or something more relaxing like indie folk. (optional)
  2. Review my to-do list of the day.
  3. Start a new to-do list – I am a traditionalist, so a good ol’ pen and paper does the trick for me.
  4. Move any tasks that I did not finish that day to my new to do list.
  5. Add any new to-do tasks that came up during the day to my list.
  6. Check my emails one last time to see if there was anything I missed – if so, add them to the list. Tomorrow is another day.
  7. One final brain dump – if there was anything in my mind that was taking up “mental ram”, I would add it to my list.
  8. My favorite – tidy up my desk. There is nothing like leaving your office in a de-cluttered state. Imagine coming in the next day, to a beautifully arranged desk, ready to start the day.

When I did this – and I rarely missed it – I found I could truly turn my mind off. Having a plan for the next day and clearing all work from my mental ram helped me go home, not bombarded with thoughts about work.

Why not give it a try for a week and let me know how it goes?

Watch my Shutdown Routine in action

Go On That Run.

go on that run

Last week I published a tweet that read:


This is what I learned from this amazing unexpected event.

  1. Get going with those things you want to get going with.
  2. Life is happening, right now. With or without you.
  3. Don’t hesitate to step up and help.
  4. Your feelings, no matter how real can really keep you down.
  5. Life is weird.
  6. Don’t give up. Keep trying. No matter how small just keep taking one step forward.
  7. Make time for yourself. Alone. Thinking time. No devices, books or media.
  8. Be mindful.
  9. Work to make each day great. A few tiny simple victories can equivalate to the most amazing day ever.
  10. Start each day with journaling. Write down what the most amazing yet reasonable day would be and to you and make it happen, captain.
  11. Go on that run.

Life is out there. Waiting for you.


For those of you wondering about what happened to the dolphin, I am happy to report that it has been successfully returned to the ocean. I was fortunate enough to find the video of the rescue and release of this magnificent creature here:

Are you happy?

I read this story.

It made a lot of sense.

Will getting everything you ‘think’ you want really bring fulfillment to your life? Will it do the same for me?

Will getting 100, 1000 or 10 000 Instagram followers do the trick? Maybe that shiny new car or finally getting that side hustle off the ground so that you can add ‘entrepreneur’ to your twitter profile?

Everyone is different and has a different place to fit in this gigantic puzzle that is life.

I met an elderly gentleman the other day. I asked him what he did for a living. He told me he was a Postman.

A postman? I thought. How sad. Surely he wanted to do something more with his life? Do something that would make him really happy, right?

The postman continued: “and loved every minute of it!”

Wait, what?

You see, the postman was happy. He found a place where he could meet and develop relationships with those he came into contact with. Everyone in the neighborhoods that he visited knew him and enjoyed their little morning conversations with him. He got home early. He had all the time in the world to spend with his family.

The postman was happy.

We are not all meant to be developers, entrepreneurs, hustlers, actors, engineers etc.

Don’t get caught in the trap, running round and round on a mouse wheel after a piece of cheese that you think will make you happy. Do what makes you happy. When you find it, do more of it. Live your future happy self, today.

If being a developer makes you happy, then you will naturally like doing it. Maybe not all of it, but most of it. Chances are you will keep at it for long periods of time and work hard at learning as much as you can. Who knows, you may even start your own business…

I think this is a far better approach then “I want to be a developer because I can earn $xxx” or whatever.

I think you get my point.

I leave you with the story I read that I mentioned earlier: https://m.signalvnoise.com/youre-probably-won-t-make-it-to-the-top-8d2146abb790

How to Set Up Your Membership Level Pricing for Paid Memberships Pro

This guide covers some of the most common pricing models for membership sites and how to configure level pricing for your site. It’s a useful guide if you’re just getting started with Paid Memberships Pro and would like to learn the different ways you can potentially charge members.


How to set up your Membership Level Pricing

Paid Memberships Pro enables you to charge your members in a variety of ways, including:

  1. Set up a one-time/one-time “lifetime” payment for membership.
  2. Bill members on a recurring monthly subscription.
  3. Charge members on a yearly basis.
  4. Set up a trial for your members before having them commit to a full membership.

You can offer all of these pricing models and more using Paid Memberships Pro. Below are a few of the most common pricing options we have seen.


Once Paid Memberships Pro is installed on your site, the following settings can be configured in your WordPress Dashboard under Memberships > Membership Levels > Add New Level:


Video Demo


Setting up a once-off payment.

Here are the steps to create a one-time payment that will charge members when they signup for a membership. The membership can last indefinitely or for a specific amount of time.

  1. Set the amount you want to charge immediately at checkout in the “Initial Payment” field.
  2. If necessary, add a Membership Expiration to this level by clicking on the Membership Expiration checkbox (more on this later). If left blank, members will be able to access members-only content indefinitely.
  3. Save your Settings
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Pro Tip: Sell access to individual pages or posts, or sell a la carte items for a flat fee by using our AddOn Packages Plugin.

Setting up a monthly payment.

To charge monthly for your site’s membership, do the following:

  1. Set your initial payment to the amount you want to collect immediately when a member completes a checkout on your site. This can be the same amount you plan to charge on a recurring basis or it can be a higher or lower amount.
  2. Select the “Recurring Subscription” checkbox to open up more billing options.
  3. Set the Billing Amount and the Billing Frequency. If you want to bill clients monthly be sure to set your frequency to “1” per “Month(s)”
  4. Save your Settings.
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Setting up annual payments.

To set up a yearly pricing model for your membership level, do the following:

  1. Set the amount you want to charge immediately at checkout in the “Initial Payment” field. Again, you can set this first payment to be a higher or lower price than you plan to charge for subsequent years.
  2. Select the “Recurring Subscription” checkbox to open up more billing options.
  3. Set the Billing Amount and frequency. If you want to bill clients yearly be sure to set your frequency to “1” per “Year(s)”
  4. Save your Settings.
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Setting up a membership level with an expiration date.

In some cases, you may want to add an expiration date to your Membership Level, if you would like to add an expiration date to your level, do the following:

  1. Navigate to Memberships > Memberships Level in the WordPress Dashboard
  2. Select a Membership Level to edit.
  3. In the Membership Level Settings, check the “Membership Expiration” checkbox to open up the Membership Expiration options.
  4. Set the duration of the membership access. For example, “3 Month(s)”
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